Shape the Future of Entertainment Through Open Innovation

At EntertainmentLAB, corporate innovation, world-class events, and startup agility come together to revolutionize live entertainment. Join a unique acceleration program led by industry leaders.

Applications run until March 30

2/6 spots taken
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EntertainmentLAB’s acceleration program unites key players in the entertainment industry to drive efficient and impactful innovation

Work Together with Start-Ups to Create New Solutions

We offer an agile, results-oriented approach. 
Our modular stage-gate methodology allows corporate partners to validate solutions fast before scaling, while startups benefit from direct market access and expert acceleration.

Imagine your new solution being tested at Tomorrowland

EntertainmentLAB 2025 is a results-driven innovation accelerator, operating from our hub in Antwerp (Belgium) and remotely, that unites corporate partners with cutting-edge startups to transform the entertainment industry.

Our venture clienting model transforms corporate challenges into real-world solutions, supported by experts from imec.istart, Bundl, Lab of Tomorrow, and Startup.Flanders. Together, we co-create and test market-ready innovations at world-class events.

Shape Your Challenge
and Drive Real Business Impact

Our program invites corporates and startups to collaborate on solving high-impact challenges that reshape the future of entertainment. Let’s discover how your challenge fits into this program and create something extraordinary together.

Immersive Experiences

Transform events into unforgettable moments with immersive technologies, interactive tools, and seamless ticketing systems.

Digital Communities

Build loyalty and engagement by connecting audiences across online and offline worlds with innovative hybrid strategies.

Safety

Create safer environments with solutions for crowd management, drink safety, secure transportation, and more.

Food & Beverages

Revolutionize catering with sustainable packaging, intuitive ordering, and innovative service systems.

Hospitality

Elevate guest experiences with personalized, AI-powered solutions, seamless booking, and accessibility enhancements.

Logistics & Stage Design

Simplify event operations with automated logistics, real-time tracking, and modular infrastructure/stage designs.

Sustainability

Lead the way in eco-friendly entertainment by embracing zero-waste practices, renewable energy, and sustainable materials.

Interactive Entertainment

Redefine entertainment experiences with immersive gaming, virtual worlds, and next-level interactive technologies.

Festivals are small worlds to stress-test your innovation.
Define your innovation challenge with us.
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Success Stories EntertainmentLAB 2024

AI Powered Bin To Improve Sorting Rate

AI-powered waste sorting technology revolutionized festival recycling with real-time monitoring and automation. Achieved higher recycling rates and more engagement through interactive totems.

Challenge team
3.847
Smart Bin 

transactions registered
1.441
Additional Totem 

sessions recorded
watch recap

Experience the Festival Live In Your Living room

A next-gen AR platform created unforgettable live experiences, merging digital and physical worlds to captivate festival-goers like never before.

Challenge team
1.234
Tomorrowland-specific visual assets created
56
Engaged users
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Smart Crowd Management and Communication

Optimized visitor flow with crowd management through Lidar technology, enhancing guest experience and preventing bottlenecks during peak times.

Challenge team
25K+
Attendees passed the bridge
entrance daily
2.200
Attendees tracked at CORE stage during peak times
watch recap

“ This project provided a fantastic platform for us to test some of our latest developments which enable these experiences in collaboration with an inspiring startup like Scenery. ”

Andy Hook
Director of Technology Strategy at d&b Audiotechnik

“ We’re merging physical and digital worlds to shape the future of entertainment. With this project, we’ve been pushing the boundaries of immersive storytelling and expanding live events to a global scale through Spatial Computing. It has been an amazing challenge to take on. ”

Marc Wicht
CEO at Scenery

“ The insights gained from this initiative are invaluable as we innovate within the entertainment sector. The connections forged and the lessons learned from this POC will pave the way for future collaborations, technical advancements, and meaningful consumer outcomes. ”

Mattias Vanderoost
Vice President of New Business Development at Telenet

“ This program gave us the opportunity to demonstrate the potential of our Lidar-based Spatial Intelligence Software to new, challenging entertainment environments. ”

Raul Bravo
President and Co-founder of Outsight

“ Through EntertainmentLAB, we were able to work with startups to support them in developing an innovative solution to encourage circularity & recycling, and create more environmental awareness. ”

Karen Dams
Strategy and M&A Manager at Brussels Airport

“ This exciting project fully aligned with our vision of connecting spaces, places and people and it has been exciting to work with EntertainmentLAB to accelerate a project which brings another part of that vision to life on a global stage. ”

Florian Platt
Director of Research & Innovation Management at d&b Audiotechnik

A Stage Gate Approach for Maximum Efficiency

1

Tackle Real-World Challenges

As a corporate, you get to solve your most pressing issues with a startups’ groundbreaking solution in a real-world entertainment setting.

2

The Perfect Match at Love Tomorrow

We connect corporates with startups that align seamlessly to collaborate, drive impactful innovation, and elevate their solution to the next level.

3

Build Lab-Scale Proof of Concepts (POC)

Co-develop tailored solutions that address the needs of both parties, test them in Lab of Tomorrow’s controlled environment, and refine your approach for success.

4

Business Acceleration

Connect with industry leaders to refine your business and solutions, gain valuable insights through expert sessions, and sharpen your approach for success.

5

Field-Scale Launch with Top Entertainment Partners

Take your PoC live with the support of famous entertainment partners, gaining exposure and valuable market insights to accelerate growth.

Validate Your POC at Top-Tier Events
Apply Now to Be Part of the 2025 Cohort
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What's in it for you as a..

Corporate
Startup
Event Organizer
Define the Challenge to Your Needs

Identify your most pressing issue and frame it as a challenge linked to entertainment, setting the stage for innovative solutions.

Collaborate with Game-Changing Startups

Partner with leading-edge startups to co-create and test Proof of Concepts (PoCs) tailored to your business needs.

Strengthen Your Market Position

Establish your brand as a leader in entertainment innovation by delivering impactful, future-focused solutions.

Invest in Cutting-Edge Technology

Your funding drives PoC development, giving you exclusive insights and the opportunity to implement breakthrough solutions.

Build and Refine Your Innovation

Collaborate with corporates to develop a Proof of Concept (PoC) that brings your technology to life and aligns with market demands.

Access Funding and Expert Mentorship

Secure financial backing and guidance from world-class mentors to accelerate your innovation and ensure scalability.

Test in Real-World Settings

Validate your PoC in high-impact environments, gaining credibility and creating a strong foundation for future growth.

Leverage Cutting-Edge Facilities

Use Lab of Tomorrow’s state-of-the-art labs and the corporate’s resources to prototype, enhance, and perfect your solution for implementation.

Build Relationships with Industry Leaders

Partner with corporates, event organizers, and key stakeholders to expand your network and unlock long-term opportunities.

Position Your Event as Playground for Innovation

Turn your event into the go-to platform for launching cutting-edge entertainment technologies, reinforcing your reputation as an industry leader.

Elevate Audience Experience with Tailored Solutions

Work with startups to bring new, engaging technologies to life, enhancing the experience for music lovers and creating unforgettable moments.

Stay Ahead with Early-Stage Innovations

Gain exclusive access to breakthrough technologies and implement them first, differentiating your event from competitors.

Shape the Future Through Collaborative Testing

Partner in the development of new solutions, ensuring they’re tailored to your event’s unique needs and ready to redefine live music experiences.

Join the Epicenter of Entertainment Tech

Lab of Tomorrow, at the heart of Tomorrowland, is an entertainment innovation hub offering cutting-edge facilities: the 3D Motion Lab for immersive digital creations, Immersive Audio and Audio Mixing Labs for sound design and production, the Lighting Lab for interactive visual effects, and the Prototyping Lab for hardware development. With 3000m² of co-working spaces, podcast rooms, and event venues like Delicia and the Rooftop Terrace, it’s the ultimate space for collaboration, creativity, and innovation in entertainment.

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EntertainmentLAB 2024 Event

Meet the Founding Partners

The gateway to Flanders’ thriving startup ecosystem, driving collaboration between corporates, startups, and event partners to power innovation through EntertainmentLAB.

Tomorrowland’s innovation hub, offering immersive audio, 3D motion, and prototyping labs. Lab of Tomorrow’s cutting-edge facilities enables startups and corporates to create and test Proofs of Concept in a world-class environment.

A leading corporate venture development firm with 15+ years of experience, successfully launching over 50+ ventures over the last 10 years. Bundl drives strategic workshops, matchmaking, and innovation challenge development in EntertainmentLAB.

Ranked the world’s top university-linked accelerator, imec.istart sources top startups, connects them with partners, and leads a 14-week business acceleration program.

Interested to be part and build the Future of Entertainment?

Get in touch with the team.

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Let’s get in touch

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Christian De Catelle
Program Director
Thomas Brady
Partnership Lead